The gift was
always going to arrive.
Log every birthday, anniversary, and just-because day that matters to you. Schedule the gift and the message up to a year ahead — we'll send it right on time, even if you forget.
Log the date
Add anyone who matters — wife, mother, best friend — and the date you never want to miss. Mark it as yearly and forget about it for good.
Pick a gift & write a line
Choose from flowers, chocolates, wine, and more, then add a short message in your own words. Schedule it for delivery days or months ahead.
It arrives without you lifting a finger
On the day you chose, the gift and your message go out — even if that week is the last thing on your mind.
You didn't forget because you don't care. You forgot because remembering wasn't the plan.
Thoughtful isn't about memory — it's about having a plan. Read the full case for scheduling ahead →
The panic-buy is real
Same-day flowers, a gift card from a gas station, a card signed in the car — it happens to genuinely thoughtful people, over and over.
Thoughtful isn't about memory
Picking something in January for a September birthday isn't less personal — it proves you were thinking of them months ahead.
One less thing to carry
Set the date once, mark it yearly, and it quietly takes care of itself — no notification to swipe away.
Real products, not a gift-card cop-out.
Fresh flowers from local florists, gift baskets from Alec's Gift Baskets, and hand-picked gifts from brands we trust — all filtered to the budget you set, from $1 to $200+.
Fresh Flowers
A hand-tied bouquet, made and delivered by a local florist.
Gift Baskets by Alec's
Snacks, sweets and treats packed into a basket, ready to give.
Chocolate & Sweets
Truffles, candy, and treats.
Wine & Spirits
A bottle they'll actually like.
Plants
Low-maintenance, high charm.
Candles
Slow-burn, warm-wood scent.
Books
Picked to match their taste.
Spa & Self-care
An afternoon of doing nothing.
Cake & Bakery
Delivered fresh that morning.
Gift Baskets
Treats packed and ready to give.
A peek at your dashboard.
This is the real interface — just posed with example data, so you know what you're signing up for before you sign up.
Seasonal Bouquet $25 – $50
Just a heads up — a gift you scheduled is set to arrive in one week.
To: Sarah (wife)
Occasion: Birthday
Gift: Seasonal Bouquet
Price range: $25 – $50
Arriving: Saturday, March 14, 2027
Your message: "Happy birthday, love. Can't wait to celebrate with you this weekend."
No action is needed — this is just a reminder. Log in to My Important Dates before then if you'd like to change or cancel it.
People actually use this.
A few words from people who've tried it out.
I used to forget my mother-in-law's birthday almost every year. Now it's just handled — the flowers show up, and I get to look like I planned it weeks ago.
Set up my whole family's birthdays and anniversaries in one sitting. I get a heads-up email a week ahead so nothing ever sneaks up on me anymore.
The reminder email alone is worth it. I still pick the gift myself most of the time, but I never miss the window to actually do it anymore.
That's really it.
Set it up once, and this whole thing quietly runs itself.
Built by someone who almost forgot, one too many times.
My Important Dates started as a personal fix for a very ordinary problem: caring deeply about someone and still nearly missing their birthday, because the date arrived faster than the plan to celebrate it did.
If you're the kind of person who means well and still ends up buying flowers from a gas station on the way home — this is for you too. Read the full story →